Get In Touch
X
Services
Contact info

Marketing Software Support and Development

  • Home
  • Marketing Software Support and Development

Marketing Software Support and Development

Turn your marketing vision into working software that teams love to use.
At Via Digital Services, we design, build, and support bespoke marketing solutions that connect your data, simplify execution, and unlock performance without adding complexity.
From custom integrations and automation to full-featured web and mobile applications, we collaborate closely with professional organisations and agencies to make technology a catalyst for growth.

Best-Practice, Always

  • Tailored solutions that fit your stack, your workflows, and your individual goals
  • Transparent delivery with clear roadmaps, milestones, and measurable outcomes
  • Ongoing support, optimisation, and enablement to sustain value over time

Industry Nuance, Built In

We understand the realities of enterprise marketing:
Multiple stakeholders
Complex approvals
Regulated environments
Long sales cycles
We fit into your rhythms, collaborate with internal teams and agency partners, and build with interoperability in mind.
Whether you’re standardising globally with regional adaptations or piloting innovation in a single market, we balance compliance and control with the agility you need to compete.

Our Approach to Bespoke Solutions

Every build begins with discovery. We map your objectives, audiences, and processes, then assess your current martech environment—CRM, MAP, CDP, analytics, data warehouse, and media platforms.
Together, we identify pain points and opportunities, define success metrics, and translate them into an actionable technical blueprint. From there, we prioritise a phased roadmap that delivers early wins, reduces risk, and sets the stage for long-term scalability.
You get working software quickly, with steady iteration based on real-world feedback and usability testing.

  • Platform Integration and Data Foundations
    Great marketing software starts with reliable data flow.
    We design and implement integrations that move the right data to the right place at the right time, using secure APIs, event streaming, and scheduled syncs as appropriate. Our engineers normalize schemas, resolve identity, and establish governance so you can trust the truth in your dashboards and automate with confidence.
    Whether we’re connecting your CRM to ad platforms for audience syncs, enriching leads via thirdparty sources, or building pipelines into your warehouse, we prioritize accuracy, timeliness, and compliance. The result is a unified data foundation that supports segmentation, personalization, and measurement across channels.
  • Marketing Automation and Orchestration
    Automation should feel human while doing the heavy lifting in the background. We design cross-channel journeys that respond to behaviour, lifecycle stage, and buying signals, stitching together email, advertising, site personalisation, and sales outreach. Our support ranges from campaign logic and scoring models to custom objects, triggered workflows, and operational alerts for your teams.
    We also build interfaces that make complex tasks simple— think audience builders, offer libraries, and approval workflows—so marketers can move quickly without relying on engineering for every change.
  • Custom Applications and Mobile Apps
    When off-the-shelf tools fall short, we build purpose-made applications that fit perfectly. If your strategy calls for a mobile presence, we architect and develop iOS and Android apps that integrate with your stack, support push and in-app messaging, and meet accessibility and performance standards.
    From UX research and wireframes to deployment and store compliance, we manage the full lifecycle and ensure the app advances specific marketing outcomes—acquisition, engagement, and retention.
  • Experimentation, Analytics, and Attribution
    We make measurement a feature, not an afterthought. Our builds include event design, tagging plans, and privacy-aware tracking so you can run experiments and attribute impact with confidence. We implement dashboards tailored to executives and channel owners, aligning KPIs to funnel stages and revenue influence. Most importantly, we close the loop: insights feed back into your roadmaps, creative, and targeting to keep performance compounding.
  • Governance, Compliance, and Security
    Marketing speed and enterprise rigour can go hand in hand. Access controls, audit trails, and environment segregation are standard, as are secure coding practices and review gates.
    We also align to your procurement and security requirements, collaborate with IT, and document everything—from architecture to runbooks—so your teams and stakeholders have full visibility.
  • Quality, Reliability, and Delivery
    We build with maintainability in mind. Automated testing, code reviews, and continuous integration help us catch issues early. Performance budgets and monitoring keep experiences fast and available, and our release practices minimize risk.
  • Enablement and Ongoing Support
    Technology creates value when people can use it confidently. We provide training tailored to marketers, operations leads, and executives, supported by practical documentation and sandbox environments for safe experimentation. Our team stays close after launch, refining workflows, expanding features, and adjusting to new business realities.
    As platforms and policies evolve, we keep your solutions current and your team informed, so you’re never caught off guard.

Let’s Build What’s Next

If you’re ready to streamline your stack, unlock your data, and give your team software that accelerates marketing outcomes, we’re ready to collaborate.
Tell us where you want to go, and we’ll design, build, and support the marketing technology to get you there—on the web, in your workflows, and on mobile.
Contact Us Today!
Choose Layout
RTL Version
Boxed Version
Want Sticky Header